Guide1 min read
A simple forecast model that beat our reps' gut feel
Not a machine learning model. A basic weighted-stage calculation that outperformed manual forecasts for two straight quarters.
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Trending is what people read this fortnight. Picks are chosen by our editors. Latest is everything new.
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Postgres full-text search is enough until it isn't. Here is where the line is.
We put off adding a dedicated search service for two years. A tutorial on getting real search out of Postgres, and the signals that told us to move on.
- 3Featured1 min read
What changed when we started paying reps on activity, not just closed deals
A conversation with our own VP of Sales about a compensation change that felt risky and paid off in an unexpected way.
Editors’ picks
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Pieces our editorial account thinks are worth your time, whatever their read count.
Editor’s pick
Featured1 min read
Detecting phishing before it reaches your employees
Most phishing that gets through is not sophisticated. It is fast. A practical layered setup for a 50-person company.
Editor’s pick
Featured2 min read
How we cut LLM inference costs by 61% without touching model quality
Prompt caching, request batching and a routing layer did more than any model swap. Here is what we measured, in order.
Editor’s pick
Featured1 min read
The case study is the best marketing you are not writing
An opinion, backed by what our clients' analytics actually show: one honest case study outperforms a quarter of blog posts.
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Guide7 min read
The Ultimate Guide to Discord Bots
Discord bots have revolutionized the way communities interact and engage with each other on the popular communication platform, Discord.
Opinion3 min read
The Job Search Has Changed. And We're Optimizing for the Wrong Thing
You can have 10+ years in your field, a strong CV, the right certifications, and a track record of actually delivering results and still never get a chance to speak to a human.
Guide4 min read
How to build a workflow you can actually inspect
A walkthrough of building your first automation in Nodesin, and why every step, its inputs and outputs, and the bill remain visible.
Featured1 min read
Detecting phishing before it reaches your employees
Most phishing that gets through is not sophisticated. It is fast. A practical layered setup for a 50-person company.
Featured2 min read
How we cut LLM inference costs by 61% without touching model quality
Prompt caching, request batching and a routing layer did more than any model swap. Here is what we measured, in order.
Featured1 min read
The case study is the best marketing you are not writing
An opinion, backed by what our clients' analytics actually show: one honest case study outperforms a quarter of blog posts.
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Experts
Who’s writing.
Priya Nandan
Founder & Principal SRE at Ridgeline Cloud. Migrations, on-call and infrastructure decisions that are hard to reverse.
5 articles
Callum Ashford
Co-founder & Head of Product at Pipeline Metrics. Sales forecasting, pipeline analytics and what we learn selling to our own team first.
5 articles
Mara Holt
Co-founder at Northline AI. I write about running LLM systems in production and the bills that come with them.
5 articles
Tomás Reyes
Security engineer at Halden. Email security, phishing programmes and the controls small companies skip.
5 articles
Businesses
Who they write for.
Ridgeline Cloud
Cloud infrastructure and DevOps consulting for teams past their first rewrite.
Cloud & Infrastructure · Berlin, Germany5 articles
Fieldnote Studio
Case studies and original research for B2B companies.
Marketing & Advertising · Manchester, UK5 articles
Northline AI
Document and support automation for mid-sized companies, built on measured results.
Artificial Intelligence · Amsterdam, Netherlands5 articles
Halden Security
Security advisory for companies that are too big to ignore it and too small for a security team.
Cybersecurity · Lisbon, Portugal5 articles
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