Featured1 min read
The pipeline metric most sales teams track wrong
Conversion rate by stage looks simple. Most teams calculate it in a way that hides exactly the problem it should reveal.
Callum AshfordPipeline Metrics
Sales7 articles
Topic
SaaS
Building and running software-as-a-service businesses, including deciding what to build next.
Most read
Featured1 min read
What changed when we started paying reps on activity, not just closed deals
A conversation with our own VP of Sales about a compensation change that felt risky and paid off in an unexpected way.
Callum AshfordPipeline Metrics
SalesFeatured1 min read
Why we killed our own lead scoring model
We built a lead scoring model, sold it as a core feature, and shut it off eight months later. Here is what replaced it.
Callum AshfordPipeline Metrics
SalesGuide1 min read
A simple forecast model that beat our reps' gut feel
Not a machine learning model. A basic weighted-stage calculation that outperformed manual forecasts for two straight quarters.
Callum AshfordPipeline Metrics
SalesLatest
Guide9 min read
The SEO Delivery Bottleneck: Why More Clients Can Break a Good Agency
How growing SEO teams can identify capacity constraints before they become missed deadlines, inconsistent quality, and client friction.
Featured3 min read
How to Explain Complex Software Features Without Oversimplifying Them
A practical framework for explaining complex software clearly without losing the technical detail that matters.
Opinion3 min read
Why We Built Aqvil Around Discovery, Not Just Publishing
A publishing and discovery network for people, businesses, and creators to share what they know and get discovered for it.