Featured1 min read
The pipeline metric most sales teams track wrong
Conversion rate by stage looks simple. Most teams calculate it in a way that hides exactly the problem it should reveal.
Callum AshfordPipeline Metrics
Sales0 articles7 subtopics
Topic
Business
Starting, running and growing companies, from people who are doing it.
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Featured1 min read
What changed when we started paying reps on activity, not just closed deals
A conversation with our own VP of Sales about a compensation change that felt risky and paid off in an unexpected way.
Callum AshfordPipeline Metrics
SalesFeatured1 min read
What 200 founders told us about their first sales hire
Original survey data on the first sales hire at early-stage companies: who they hired, what they got wrong, and what they would do differently.
Callum AshfordPipeline Metrics
SalesFeatured1 min read
The case study is the best marketing you are not writing
An opinion, backed by what our clients' analytics actually show: one honest case study outperforms a quarter of blog posts.
Dana OkaforFieldnote Studio
MarketingLatest
Guide9 min read
The SEO Delivery Bottleneck: Why More Clients Can Break a Good Agency
How growing SEO teams can identify capacity constraints before they become missed deadlines, inconsistent quality, and client friction.
Interview3 min read
Morning in Budapest
A quiet morning in Budapest, three browser tabs, and the kind of small system that could grow into something real.
Opinion3 min read
The Internet Is Full of Experts Nobody Knows About
The internet isn’t short on expertise; it’s short on ways to find the experts who already exist.
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How to Explain Complex Software Features Without Oversimplifying Them
A practical framework for explaining complex software clearly without losing the technical detail that matters.
Analysis4 min read
Are Job Applicants Actually Reading the Job Description?
The application process was deliberately simple, but we included one specific prerequisite in the job description. It wasn't hidden, complicated, or buried in a separate document. It was clearly stated because we wanted applicants to complete that step before applying.
Opinion3 min read
Why We Built Aqvil Around Discovery, Not Just Publishing
A publishing and discovery network for people, businesses, and creators to share what they know and get discovered for it.
Opinion3 min read
The Job Search Has Changed. And We're Optimizing for the Wrong Thing
You can have 10+ years in your field, a strong CV, the right certifications, and a track record of actually delivering results and still never get a chance to speak to a human.
Featured1 min read
How we structure a case study interview so people actually tell us the truth
The order of questions matters more than the questions themselves. Here is the structure we use on every call.
Dana OkaforFieldnote Studio
MarketingAnalysis1 min read
Original research is a marketing channel, not a report
The survey reports that get cited for years are built differently from the ones that get read once and forgotten.
Dana OkaforFieldnote Studio
Marketing