Featured1 min read
Why we killed our own lead scoring model
We built a lead scoring model, sold it as a core feature, and shut it off eight months later. Here is what replaced it.
Callum AshfordPipeline Metrics
Sales0 articles7 subtopics
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Business
Starting, running and growing companies, from people who are doing it.
Latest
Featured1 min read
What happened when we followed up on our case studies a year later
We called back every subject from case studies we published in one calendar year to check if the numbers held up. Most did not, in an interesting way.
Dana OkaforFieldnote Studio
MarketingGuide1 min read
A simple forecast model that beat our reps' gut feel
Not a machine learning model. A basic weighted-stage calculation that outperformed manual forecasts for two straight quarters.
Callum AshfordPipeline Metrics
SalesOpinion1 min read
The B2B testimonial that convinces nobody
A specific, common pattern in customer quotes that reads as fake even when it is completely true.
Dana OkaforFieldnote Studio
MarketingFeatured1 min read
What changed when we started paying reps on activity, not just closed deals
A conversation with our own VP of Sales about a compensation change that felt risky and paid off in an unexpected way.
Callum AshfordPipeline Metrics
Sales