Featured1 min read
The case study is the best marketing you are not writing
An opinion, backed by what our clients' analytics actually show: one honest case study outperforms a quarter of blog posts.
Dana OkaforFieldnote Studio
Marketing
Press passNo. 0010Dana Okafor
Founder
Runs Fieldnote, a content studio for B2B companies. Case studies, research and honest marketing.
Manchester, UKMember since May 2026
Clout score26/100Rising voiceHow much weight Dana’s voice carries on Aqvil. It’s worked out from what they’ve actually done here, so it can’t be bought, and one lucky post won’t max it out.Writing5/255 articles publishedReadership19/305,367 reads all timeAppreciation0/250 likes from readersProof of work0/100 case studies · 0 projectsTrust2/10established accountgrows as they publish, get read and get liked
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In Dana’s words
Fieldnote is a four-person studio. We write case studies and original research for software and services companies, and we look at the analytics a year later to see what actually worked.
On Aqvil since May 1, 2026 · Manchester, UK
Featured1 min read
How we structure a case study interview so people actually tell us the truth
The order of questions matters more than the questions themselves. Here is the structure we use on every call.
Dana OkaforFieldnote Studio
MarketingAnalysis1 min read
Original research is a marketing channel, not a report
The survey reports that get cited for years are built differently from the ones that get read once and forgotten.
Dana OkaforFieldnote Studio
MarketingFeatured1 min read
What happened when we followed up on our case studies a year later
We called back every subject from case studies we published in one calendar year to check if the numbers held up. Most did not, in an interesting way.
Dana OkaforFieldnote Studio
MarketingOpinion1 min read
The B2B testimonial that convinces nobody
A specific, common pattern in customer quotes that reads as fake even when it is completely true.
Dana OkaforFieldnote Studio
Marketing