Opinion1 min read
The pipeline metric most sales teams track wrong
Conversion rate by stage looks simple. Most teams calculate it in a way that hides exactly the problem it should reveal.
5 articles
Topic
Pipeline, process and the craft of closing.
Conversion rate by stage looks simple. Most teams calculate it in a way that hides exactly the problem it should reveal.
A conversation with our own VP of Sales about a compensation change that felt risky and paid off in an unexpected way.
Original survey data on the first sales hire at early-stage companies: who they hired, what they got wrong, and what they would do differently.
We built a lead scoring model, sold it as a core feature, and shut it off eight months later. Here is what replaced it.
Not a machine learning model. A basic weighted-stage calculation that outperformed manual forecasts for two straight quarters.